Sarah Banks is a Fertility Coach and Mentor who works with patients and clinics to offer a broad range of support to suit each individual’s needs. She has written and published the IVF Positivity Planner, a journal combined with coping strategies and coaching tools to help you feel happier and stronger whilst TTC and going through IVF. She also works with fertility professionals to enhance their patient experience, through staff coaching and training, and creating a support structure that gives patients a range of support options and ensures staff understand their individual responsibility for patient care. Sarah set up and runs two online Fertility support communities, regularly supporting over 2,000 patients, and hosts two local support groups to provide emotional support for those in need. Through her work with fertility clients, and her own personal IVF journey, she has a deep understanding of the impact to emotional and mental health that infertility causes, and the support that is needed.